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Indore - The Hub for Digital Marketing Solutions in India

Admin / July 05, 2019

Digital marketing forms an integral part of every online business. This has resulted in growth of the IT sector as a whole. Responding to the ever-increasing demands of websites across the globe, the demand of varied digital marketing services is rising. It is interesting to state that India is the hub of global talent available in the digital marketing space globally. It has the highest speed in digitization and which is estimated to grow 300 times by the year 2021.

Catering to the varied needs of global marketers and digital businesses, it shows no signs of stopping with its customized and affordable digital marketing solutions. Indian IT companies now have the record of setting up over 1,000 global delivery centres in about 80 countries across the world and the numbers are still increasing.

Here is a brief account of how digital marketing is gaining a boost in India and in Indore in particular.

Vast Number of Internet Users in India

Courtesy to its population, India also has one of the highest numbers of internet users in the world. An average Indian spends approximately 3.1 hours surfing the net on the Smartphone alone. This creates a huge pool of internet users, which is a gold mine for existing and upcoming IT companies.

Rise in the Marketing Investments of Businesses

Digital marketing services are no longer a novelty. With brands now heavily relying on social media and SEO strategies to boost their sales, digital marketing becomes a current necessity. Keep in mind that the number of such brands is definitely increasing, the need for and competition amongst the digital players is also gaining momentum. More and more local and global brands rely on Social Media Marketing as one of the top ways to increase traffic to their website and to spread brand awareness.

Indore – The Next Best Digital Marketing Hub

Following Gurgaon and Bangalore, the number of digital marketing companies and courses has had a great growth in Indore in the past few years.

Indore is an emerging name in the field of digital marketing and has the required talent pool to fulfil the needs of businesses not just from India, but from UK, USA, Canada, Australia etc. The city’s focus on its IT education and business management can be clearly seen from the fact that it is the only city in India that has IIM and IIT both.

For such a technologically advanced city, talented personnel are an invaluable asset. So you can find many reputable institutes and companies offering degree courses not just in computer applications and other IT related subjects, but also in SEO, SMM, Data Analytics and more.

Popular Courses for Digital Marketing in Indore


  • SEO Courses: Search Engine Optimisation is a major part of digital marketing. Proper use of SEO tools ensures that the website is visible to the audience easily, thereby increasing the flow of traffic to said website. The prerequisites of using SEO tactics is to understand how specific search engines work and what steps should be taken to be ranked higher by the algorithms of those search engines.
  • Social Media Marketing Courses: Social media is a trending platform with more than a million followers. With such a huge audience using social media on a regular basis, brands are shifting to social media marketing tactics to attract potential customers. Using relevant keywords and engaging content, social media marketers can now use social media platforms as stepping stones to advertise their brands. Thus having good social media marketing understanding in the industry is a coveted trait.
  • Web Data Analytics Courses: For any online business, learning customer behaviour is very essential. Data analysis provides businesses with important customer information that they can use to improve their business. Web data analytics involve many tools, understanding which is essential when you want to study data analytics.

Higher Number of Jobs in Online Marketing Services

It goes without saying that digital marketing services in Indore have a lot of scope in terms of job opportunities. With the IT sector expanding at an exponential rate, you would not find yourself in short of job offers in Indore, which is a growing IT hub.

There are many careers in the online marketing sector, which gives the system a lot of flexibility. Internet searches show that the searches for specialist digital jobs have overtaken many other sectors and still continue to grow.

Growing Demand for Digital Specialists in Indore

Compared to traditional marketing, the digital marketing sector consists of much more jobs than before. For people who have interests in creativity, business, and technology, digital marketing provides ample opportunities. There is now a high demand for people with digital skills so if you are interested in making a career out of digital marketing, you can take up some useful courses offered by institutes and companies.

    Some of the potential online marketing careers you can choose from are-

  • 1. SEO Specialists
  • 2. Market Research Analyst
  • 3. Copywriter
  • 4. Content Writer
  • 5. Media Researcher
  • 6. Social Media Marketing Analyst
  • 7. Brand Strategist
  • 8. Media Planner

Companies are constantly looking for talented employees who have the practical knowledge of digital services. If you are interested in making a place for yourself in this growing industry of Indore, this is the right time. You can enroll yourself at some of the courses at Bharti Solutions and gain expertise with live-projects in no time. For more information, visit Bharti Solutions.