Traditional Marketing VS Digital Marketing: Which One Can Fetch You With Better ROI?

Admin / May 27, 2019

Having a perfect marketing budget is quite important for both large as well as small businesses. It is also important for the businesses to spend their decided marketing finance in the correct direction so that they get the best results out of the investment. The decision to correct spending of the marketing budget is an easy task and requires proper planning and understanding on the part of the management.

The most vital thing that companies need to understand is the difference between the two important forms of marketing- traditional and digital marketing. By leveraging the correct form of marketing technique, companies can reach out to their target audience base quite easily and get them converted into customers or leads. So, if you are looking for the clarification of traditional marketing vs. digital marketing, read on the below guide.

What Is Traditional Marketing?

In order to understand the concept of traditional marketing vs. digital marketing, you must clear your idea about what traditional marketing indicates. Though it is not a new term, it is always better to brush up your knowledge. The wonderful commercials that you get to see onscreen, the huge hoarding alongside the roads and the advertisements that you hear on radio stations, are all parts of traditional marketing.

Every successful business in the past applied these old-school marketing strategies to promote their brands. Even today the application of this type of marketing technique is quite popular with several big companies.

Digital Marketing

This strategy of marketing has become the favourite of all the marketing gurus these days. The digital form of marketing looks lucrative and appealing and grabs the attention of the masses quite easily. This is owing to the increased use of the internet and social media platforms these days. Facebook and Instagram marketing, content marketing, email marketing, etc. are all the various forms of digital marketing that are trending in the market.

Distinction Time!

Now that you know brief introductions about the two types of marketing, it is time to understand the difference between digital and traditional marketing.

• The Cost: It is best to start with the cost factor. Traditional marketing involves advertising via the mediums of radio, newspapers or television. These are quite expensive ones and drain quite a lot of money from the enterprises. Digital marketing is one of the cheapest advertising strategies especially if you are planning to begin your business in this competitive market.
• Result Analysis In Real-Time: In the case of traditional marketing, companies fail to understand as to which group of customers are viewing their promotions or are becoming interested in their products. So, it is more like a trial and error method. However, in the case of digital marketing, you can see how your promotion is working or performing online. You can check the conversion and bounce rates and thus tracking customers become quite easy with digitalization.
• Communication: Proper communication is important to modify the purchase behaviour of the customers. Digital marketing always initiates a two-way communication where there is both relationship building and feedback from the customers to the company. In traditional marketing, communication is one-way. You simply showcase your products and leave the decision to the customers.
• Understanding: It is true that the traditional method of promoting products is there in the market for a long time and thus people easily grasp this type of advertising. However, the digital form of advertising is also no more a problem for most people today.
• Return On Investment: This is one term which both small and big business houses are quite concerned with. It is true that digital marketing programs can fetch great returns with even a low or minimum budget while traditional marketing shows its results after a long period of time with big investment.
• Technicalities: Digital marketing involves certain technical terms like SEO, link building, content writing, etc. In the traditional method, there are no such terms involved as it is simple advertising through print or visual media. However, with the advancements in technology, there are so many experts and professionals in the market today who help companies with digital marketing technicalities.

Which One Is Better?

There is no doubt that digital marketing can win the battle anytime. However, the traditional form of marketing also has its own benefits to offer to the companies if applied in the correct manner. It is always wise to keep a balance between the two forms of marketing and see that you can derive both their positivity optimally.

Keeping a medium budget on traditional marketing strategy and a high focus of promoting your brand at the digital platform can fetch great results for businesses. The distinctive features of traditional and digital marketing can help you beat competitors with ease.

Want to learn about the various prospects and strategies covering digital marketing? Bharti Solutions can be your best partner in it. We conduct special digital marketing courses for working professionals where they gain knowledge both through classroom training as well as via live projects. Our courses are open for every person be it housewives, students or start-up founders.